Built by Business Leaders. Designed to Transform Decisions.
Organizations do not need more data—they need effective reporting and a better way to use the data they already have. NEXGEN3 connects information across the systems that run your organization and transforms it into timely, actionable intelligence—without requiring you to replace the technology you depend on.
Meet The Team
Craig Belfield
President Chief Strategist
Craig is the founder and driving force behind NEXGEN3. A business leader for more than 30 years, he recognized the growing need for real-time business information. During 16 years with Evans Fruit, Craig helped the company grow from $48 million to $200 million and become the world’s largest apple grower and shipper. More recently, he has helped businesses reduce costs and improve operations through client-specific analytical dashboards.
Paul Nelson
Vice President of Sales
Paul brings more than 40 years of sales expertise to NEXGEN3. Raised in Yakima, Washington, he earned a bachelor of science degree from Washington State University. His business career spans from horticulture and production, to chemical sales and business strategy. Paul's efforts were key in launching SmartFresh to the global market and scaling a new product line from 0 to $40m in sales. He is widely respected by those professionals he interacts with and maintains strong business relationships around the globe.
Jason Mellow
Chief Operations Manager
Jason holds a bachelor’s degree in Economics from CSU, Chico. As a Vice President of Operations for a California based labor contractor, Jason increased revenue and scale while reducing labor and costs through the use of technology. Jason was later recruited by FarmWise, a strartup in the agricultural sector. Jason was responsible for planning, building and successfully launching the FarmWise venture. After establishing its KPIs, SOPs, management team and operating culture, FarmWise expanded from being a regional entity into being a multistate service provider. Jason was responsible for securing a $45 million Series B funding round within two years.
Jonathan Chu
Chief Technology Manager
Jonathan is an engineering leader specializing in robotics and scalable software systems. He has led technology development from rapid prototyping and system design through full-scale deployment. His leadership experience includes FarmWise, Zipcar/Avis and WePay/Chase, where he helped build platforms and infrastructure that operate reliably at scale. Jonathan has also advised Lightspeed Robotics and JobEngine in fractional CTO and architecture roles. He holds a B.S.E. in Computer Science and Engineering from the University of Pennsylvania.